MYNE AG

For decades, women have been expected to fit into standardised bra sizes, despite the fact that every body is different. MYNE challenges this outdated approach. The Swiss FemTech company combines smartphone-based body scanning, digital product development and automated manufacturing to create bras tailored to each woman's individual measurements. No fitting appointments. No standard cup sizes. No compromise between comfort, support and design. MYNE's mission is to shift the responsibility for a perfect fit from women's bodies to the products they wear. The Problem We Solve Traditional bra sizing reduces the diversity of women's bodies to a limited number of standard sizes. This often results in uncomfortable fits, inadequate support and frustrating shopping experiences. MYNE addresses this problem by making individual body measurements the starting point of bra design and production. Our Innovation MYNE combines digital measurement technology with a scalable made-to-measure manufacturing approach. Customers can take their measurements using a smartphone and order a bra tailored to their individual body shape, without visiting a physical fitting store. The result is a fundamentally different approach to intimate apparel: instead of selecting the closest available size, women receive a product made for their measurements. Women's Health Relevance Breast comfort and adequate support are important aspects of women's everyday wellbeing. MYNE focuses on improving the bra-wearing experience through individual fit, addressing physical discomfort associated with poorly fitting bras while promoting body confidence and personal comfort. Rather than expecting women to adapt to standardised products, MYNE develops products around their bodies.